Norwegian publication is adding subscribers like crazy
One of the problems that we face in a new millennium is how to support good journalism. While trying to work out the kinks of digital subscriptions, most online news outlets have had to rely solely on ad revenue.
The problem is that it doesn’t fill the gap left by subscribers and can lead to clickbaity and shoddily written articles. However, there’s still hope.
NiemanLab reported on the success of Norway’s largest local news publisher, Amedia. The company owns 62 local and regional outlets across Norway and has shown promising results in getting people to pay for digital content.